Warner Recorded Music (WRM) has enlisted Linkin Park co-founder and music tech pioneer Mike Shinoda as Community Innovation Advisor. In this first-of-its-kind post, Shinoda will work closely with Warner Music’s leadership and business development teams to help shape the company’s artist-centric approach to Web3. With Shinoda’s support, WRM will continue to partner with artists to bring their creative visions to life and build communities across new platforms, products, and experiences, while exploring new revenue streams.
Max Lousada, CEO, Warner Recorded Music, said: “Central to our DNA at Warner is that we start with the artist experience. A passionate creative who’s deeply embedded in the rapidly evolving world of Web3, Mike’s perspective here will be invaluable. As we continue to accelerate deals and build out our expertise across the company, together we’ll navigate the possibilities at the intersection of music and technology with thoughtfulness and authenticity – to the benefit of our entire musical community. // Continue to the full article